On Tuesday Walt Disney World announced it will be conducting a month long test using facial recognition technology on its guests. To track them and their experience at the Magic Kingdom. This test will run until April 23rd. Disney assures that facial recognition testing will be optional. 

Guests that are interesting in this trial will need to enter through a “designated test lane” at the parks entrance. Those participating will need to remove sunglasses, hats, or any thing that may cover ones face. At which point guests scan their pass, then their face generating a unique number for each admission. Disney has assured volunteers that “implemented technical, administrative, and physical security measures” to protect the information gathered. Any images and consequent identification numbers will be discarded at the conclusion of the test period.”

In an official announcement, Disney says they are looking for “innovative and convenient ways to improve our Guests’ experience—especially as we navigate the impact of COVID-19. The test is part of an effort to shift in focus to more touchless experiences.”

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